Why blog? How blogging can help your business

Why blog? Will it make a difference?

Before we get started on the benefits of blogging for business we need to be clear on one thing. Let’s call it the “Golden Rule”. I will condense it down into seven simple words:

Make sure that you engage the reader

Here’s what Bill Bernbach, one of the great pioneers of modern advertising, had to say on the matter:

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”

Blogging for business only works if you have something to say, and you say to people who are listening. You have to know how to engage with readers, not just type words onto a screen.

Having a well written blog is one thing, but will it make a difference? Just how exactly will blogging help your business?

Three key benefits of blogging that will help your business

1. It helps direct traffic to your website

Well written blogs with good content will engage readers. However, adding blogs to your website shows that you website is active.

As this superb article at HubSpot puts it:

“Every time you write a blog post, it’s one more indexed page on your website, which means it is one more opportunity for you to show up in search engines and drive traffic to you website in organic search.”

What’s the best way to get the traffic to your site? Blogs need promoting, and social media is the ideal way to do that. Create content that will inform and engage, and as people start sharing it the traffic will come to your site.

2. It helps convert visitors into leads

Once a visitor arrives at your site via your blog you need to know what to do with them. You must have a clear “Call to Action”.

Once the blog is read what do you want them to do? Sign up for a newsletter? Download a brochure? Do you have an offer for your readers? How will you follow that up?

3. It helps to showcase your expertise

Regular blog posting is a great way of demonstrating your credentials, and making your readers familiar with your knowledge and expertise. This point is well made in the following example:

“Influence: The Psychology of Persuasion, Robert Cialdini showed that physiotherapists are more successful at persuading patients to comply with exercise programs if they display their medical diploma on an office or consultation room wall than if they don’t. Other research has shown that simply adding trivial charts to advertisements or brain images to scientific papers can make them more believable and persuasive than they otherwise would be.”

One way to ensure that you have regular engaging blog posts is to use a professional blog writer with years of experience.

And for that you can call us on 01633 746444 or email hello@luminous.media

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