Video and social media marketing trends

Using video on social media is the key to maximising current marketing trends.

If a picture is worth a thousand words, how much is a video worth?

According to Dr. James McQuivey it’s calculated at 1.8 million words

Marketing trends show that using video is now a crucial factor for businesses in engaging target audiences.

If you are not using short videos on social media to attract, inform, engage, and win customers then you are missing out on a major marketing opportunity.

How valuable are videos for businesses?

Here are five key stats:

1. 9% of marketing professionals worldwide name video as the type of content with the best ROI

2. Shoppers who view video are 1.81 times more likely to purchase than non-viewers

3. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%

4. Retailers cite 40% increases in purchases as a result of video

5. Videos played on mobile devices crossed the 50% share in 2015

(Source: Hubspot)

Between April 2015 and November 2015, the amount of average daily video views on Facebook alone doubled from 4 billion video views per day to 8 billion.

The return of silent movies

You’ve probably noticed that when you are on social media the sound doesn’t automatically come on. Facebook, Twitter, and Instagram don’t have sound turned on with your auto-play newsfeed videos.

You can tell the story of your business with or without sound. And you need words and graphics to get your message across.

We can help

For the last ten years Luminous Media director Dan Hughes has been producing digital adverts for SMEs and big brands. We can create social media videos to engage your customers, get your message across, tell your story, and sell your products or services.

Call us on 01633 746444 or email hello@luminous.media for more details.

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