Printed Chocolates

From a bold PR stunt that trended on Twitter, to awards and media coverage, for an innovative Welsh product.

Printed Chocolates

PR, Video

Printed Chocolates is a boutique chocolatier based in Whitland, Pembrokeshire. Their unique products, with high resolution images and logos printed directly on to a white chocolate surface, are popular with businesses and hotels.

We created a General Election themed campaign for them to get their products noticed, with bars for each of the main parties.

I just wanted to say a HUGE thank you for your work on my #ChocVote campaign. I’ve never done something like this before and it was so exciting, from the moment Luminous Media came up with the idea to run an election themed campaign to get Printed Chocolates noticed, I was hooked.

Lee Ann Smith


The social media #ChocVote campaign trended on Twitter, with retweets from Sky’s Adam Boulton, TV presenter Gyles Brandreth, Big Brother winner Glyn Wise, and former Plaid Cymru AM Helen Mary Jones.

The #ChocVote PR stunt was held near the National Assembly building in Cardiff Bay. We invited 100 members of the public to taste the chocolate and to vote for their favourite, not based on the politics, but based on the taste. The PR stunt was supported by Heart Radio Breakfast Show presenters Jagger & Woody.

We presented Plaid Cymru leader Leanne Wood with her bar at the end of her BBC Wales debate.

The #ChocVote story was also picked up by the Western Telegraph and the Carmarthen Journal.

Additional PR work for Printed Chocolates has included writing an awards entry that led to them becoming a finalist in the “Innovation” category at the Radio Pembrokeshire Business Awards.