Citizens Advice

A bilingual animated video about the Money Talks service delivered in Wales by Citizens Advice

Citizens Advice

Animation, copywriting, voiceover

Citizens Advice is a UK wide organisation provides the advice people need for the problems they face and improves the policies and practices that affect people’s lives. Advice is free, independent, confidential and impartial advice to everyone on their rights and responsibilities.

Citizens Advice operates across 2,600 community locations (including GP surgeries, libraries and courts) in England and Wales, with the support of 23 000 volunteers.

Luminous Media have been really great to work with on our recent project. They have been engaging and responsive, offering creative solutions we have ended up with a great quality film that expresses the key messages in an informative yet easy to understand way.

Ria Batten

Project Manager, Citizens Advice

The problem

We were approached by Citizens Advice to produce a bilingual video, to report on their Money Talks project in Wales. The Money Talks service was funded by the Money Advice Service and demonstrated the impact of specific financial capability advice to clients. The video had to demonstrate to funders and other stakeholders the positive impact of the service and needed to tell the story of the service and the difference that it made.

Our solution

We begin with the script, the arc of the narrative that tells the story of how this intervention made a difference to individuals and families. The script is the foundation that the animation depends on and is the basis for the rest of the creative work. Once the script had been approved we moved on to animation, a mixture of 2D and 3D silhouettes, drawing on a stock of Citizens Advice images and also creating new animated versions of 2D images. We wanted to add further dimensions of creativity by animating previously static images that they had.

Money Talks (Sgyrisiau Arian) was a service delivered in Welsh and English. The script was translated into Welsh and we also worked with a bilingual voice over artist to create two videos about the service. In keeping with the nature of the service we opted for a voice that was upbeat and empathetic.