We recently produced a video advert to promote a new Marilyn Monroe fragrance. With the launch of ‘How to Marry a Millionaire’ we were commissioned to produce a motion graphic video to help promote the new fragrance. The story was covered at Wales Online and in the South Wales Argus.

The opportunity to produce the video came after Twentieth Century Fox Consumer Products developed a new collection based on the portfolio of 12 Hollywood film titles featuring Marilyn Monroe. The news of this was reported here, and the release of this collection has opened up several avenues for new product ranges.

‘How to Marry a Millionaire’

Bristol based fragrance specialist Designer Fragrances then launched the ‘How to Marry a Millionaire’ inspired women’s fragrance, and gift sets, into stores across Europe. The company already produces fragrances for Kelly Brook, Katie Price, Alex Curran, and CBB star Calum Best.

It is a massive honour for a local Welsh company to be able to produce a video for a product like this. As you can imagine, there are very strict guidelines for using images of a Hollywood legend like Marilyn Monroe.

Storyboard

We came up with a storyboard for the motion graphic video that drew on elements from the movie as well as showcasing the fabulously designed fragrance bottle. We used the film stills from the ‘How to Marry a Millionaire’ movie, plus other images.

Video is a powerful medium to engage online audiences and it will increasingly become a key part of any digital marketing strategy for businesses of all sizes.

With online sales and marketing a huge feature for any new product, Designer Fragrances were looking for a media company with the expertise to produce a video fit for a Hollywood icon. As we have wide ranging experience in digital advertising and motion graphic videos we were delighted to land this project.

‘How to Marry a Millionaire’ is available to buy in local high street stores and online.