Making a noise about Silence Racing
Luminous Media are very proud to be one of the 2016 race season sponsors for Silence Racing. We’ve been making a noise about Silence Racing. Here’s the story:
Schoolboy dreams of being the first deaf F1 driver
Caleb McDuff like many boys loves cars.
Unlike many boys he is racing karts all over the UK.
And unlike any of the boys he competes with he is deaf.
Caleb’s long term dream is to become the first deaf Formula One driver.
Take a look at the ITV Wales news coverage of his story
Caleb’s story so far
After a series of ear infections as a toddler, Caleb McDuff, now aged eight, was left profoundly deaf. The schoolboy from South Wales had major surgery four years ago to fit cochlear implants. He wears sound processors day to day, but when he races he is unable to wear these. That means that he can’t hear the sound of his own engine, or the other karts, and has to rely on all of his other senses to help him compete.
Not short of fans, he has over 11 000 followers on his Facebook page Silence Racing – Caleb McDuff. Caleb has won admirers from all over the world, and his story has featured in local, and national press, as well as on TV. He regularly competes in the MSA Bambino Karting Championship.
In his first racing season in 2014 Caleb was awarded the accolade of being the ‘Most Improved Driver’, and was nominated by the public for the Deaf Sports Personality of the Year 2014 (Young Player of the Year). In his second season he made significant gains and finished on the podium twice.
Following in the tire tracks of Lewis Hamilton
The 2016 MSA Bambino Kart Racing Championship enters its third round in May. Junior racers compete on the same tracks that produced Lewis Hamilton, Jenson Button, and David Coulthard. Caleb is raring to go once more and will be competing in Scotland in the next round.
Our involvement – Making a noise about Silence Racing
In 2016 we have become involved with Silence Racing in two main ways.
1. Talking to businesses
Being a media agency we are connected to businesses of all shapes and sizes. As a result some of our clients have become season sponsors for Silence Racing.
2. Talking to the public and businesses (through the media)
We have put together press releases for the media like the following one that appeared at Wales Online.
We have also supplied press releases for sponsors to enable them to make a noise for Silence Racing too.
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