Empathy, Creativity, Story: Here’s what’s driving us

Empathy

Empathy is the ability to share and understand the feelings of others. It fuels connection. It establishes feeling with people. When we are empathetic we see and feel the experiences of others from the inside. We become attuned to them. Empathy is the key to social change.

Empathy lies at the heart of what we do and why we do it. But empathy alone is not enough.

Creativity

Creativity is in all of us. It is what makes us human. It is about making ideas a reality, solving problems, and changing the world one community at a time. It isn’t just the arty types who are creative. You are not a robot. Be creative. It matters.

We think that the best creative ideas come when we act with empathy, when we talk together, and when we listen. We apply our creativity to tell your stories in compelling ways.

Story

Stories give us meaning, identity, and purpose. They give direction to individuals, families, communities, and nations. They bring hope. They awaken affections and emotions. They move people to action. If we find ourselves in the wrong story we can make a better one. Tell stories that bring hope, courage, direction, and change. Write a new script.

There’s too much bad news already. We want to tell the world better stories.

Empathy, Creativity, Story

We think that these three things belong together. Without empathy, creativity will be flashy, unhelpful, and unequal. Without creativity, empathy will just be warm feelings that won’t bring real solutions. Without compelling stories how will people be engaged, inspired, and moved to action?

We tell the stories of charities, social enterprises, and ethical businesses through video, design, digital media, and media training. We are a social enterprise creating a better way through creative media for the good of communities.

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