The core values that shape Luminous Media

The core values that shape Luminous Media

The core values that shape Luminous Media

Starting a business is an act of creation.

But what kind of business do you want to be? What values will you live, operate, market, and trade by?

If you own the business you control, shape, and mould the core values of the company.

At Luminous Media we wanted to bring our market in line with our social vision. That is why we are working with charities, social enterprises, and ethical businesses. That is why we have become a social enterprise.

We recently sat down and reflected on our values. Here they are in an economy of words.

As you read the screen you are looking down the microscope at the structure of our business DNA.

In the fewest words possible here is the essential set of values that govern our work and relationships.

Want new articles before they get published?

Subscribe to our Awesome Newsletter.

Finding the Plot

Online video is in demand. Facebook has been increasingly pushing the use of video within users’ news feeds.

Specialists in charity marketing and PR

We help charities with their PR, branding, and marketing. We understand the third sector and can make a difference with branding, design, video, campaigns, and media training.

Writing: Pure and Simple

Lessons from a senior editor to a junior writer in how to write pure and simple – it’s not just about technical skills, it is also about attitude, focus, and humility.

Video and social media marketing trends

The use of video continues to grow, making it a key part of any marketing and PR strategy. Here are some important stats on video, and pointers on using it to grow your business.

Why we are becoming a social enterprise

Why we are becoming a social enterprise

Why we are becoming a social enterprise

“People want to be part of something bigger than themselves. A nameless, faceless corporation with no real purpose, no story, is not an inspiring place to be.”

Paul Smith, author of Lead With A Story

We’ve made the decision to turn Luminous Media into a social enterprise. The truth is we have been thinking and acting like one for some time. All we are doing now is formalising that process and expanding the scope of our social vision. We have also deliberately narrowed down our market to charities, social enterprises, ethical businesses, and those who work with that sector. Here’s why…

The back story to the ‘why’

Some things are woven indelibly into the very fabric of our lives. Try to remove them and we just unravel. If we don’t pursue our passion we just function. We all need to find the work that feels like coming home.

Here is a small insight into my own personal journey into finding the ‘why’ of Luminous Media, a social enterprise that works with charities, other social enterprises, and ethical businesses. A company that tells authentic stories that need to be heard, through video, design, digital, and media training.

Personal setbacks: unemployment

In 2011 I was out of work for the first time. I had no idea just how frustrating, painful, and debilitating, unemployment could be. Nor was I prepared for the set-backs, the job applications that never received an acknowledgement let alone a “no thank you”, and the disappointment of being interviewed but not getting the job.

Having worked in the voluntary sector for 14 years I simply longed to find my way back into a charity where my heart and soul would be poured into its work. Even the word longing seems too pale and tepid to describe of my deep yearnings and desires to work for a charity. I had interviews, but no offers.

Unemployment is horrendously depressing. Being unemployed and desperately wanting to work in your chosen field compounds that depression and intensifies it.

An alien in a foreign land: sales

In 2012 I took a job in sales. I had never worked in sales. For 14 years I worked with “customers” (service users) who were never asked to pay for the help or service they received. I was an alien in a foreign land; a land of KPIs, of targets, of profit margins. It wasn’t home, but it taught me a lot.

A “chance” meeting with a social enterprise

I eventually worked for the commercial arm of a leading Welsh newspaper in B2B sales. By chance, whilst working at one of our business awards, I found myself on the same table as the directors of a large social enterprise. They explained their ‘why’, the social impact of the community projects that their core business funded. It was then that I decided that I had to work with these people.

A few months later I sat down with their MD and said they should take me on as their PR officer to promote their work. She said yes.

The return of the native: promoting community projects

And the next day the directors of that company introduced me to their freelance designer and suggested that we start a business together. We met, talked, ate together, talked some more, dreamed, planned, and imagined. Eight weeks later Luminous Media was born. The budget was half a shoestring. But I had found a like-minded business partner and a shared vision for promoting social businesses. That was in April 2015.

There and back again: finding our tribe

Our journey as Luminous Media has had its fair share of highs and lows. Over the last twelve months we have been immensely privileged to work with some great Welsh charities: Age Cymru, Gofal, Carers Trust Wales, Sight Cymru, Dads Can, Purple Shoots, and Young Enterprise.

Our heart lies in working with charities, social enterprises, and ethical businesses. Like the sub-title of The Hobbit, it has been a journey of “There and Back Again”. For us, the next adventure is turning our social vision into reality.

Want new articles before they get published?

Subscribe to our Awesome Newsletter.

Media Training for Charities

We were recently invited to run a media training day for senior staff at Gofal, the mental health and wellbeing charity.

Valentine’s Day Giveaway Winner

Last month saw our giveaway offer. To celebrate Valentine’s Day we made a special offer of a free promotional video for a charity based between Bristol and Cardiff.

13th July – Media skills training day for charities

13th July – Media skills training day for charities

Media skills training day for charities and social enterprises

Appearing on television is flattery and fear in equal measure, yet it looks so simple when you see it every night. Smile, sound confident, state your case, and answer the questions. In reality though, when you’re in front of a camera, or an unfamiliar television studio it all becomes that little bit harder.

Date:

Thursday 13th July

Time:

9.30 – 4.30

Venue:

BulliesOut, Ground Floor, 2 Neptune Court,
Vanguard Way, Cardiff CF24 5PJ

Description

Our media training workshops are for 8-10 people per day (maximum). The training is for TV & radio interviews, and includes filming two interviews with each delegate, with the interviews being played back and constructive feedback given.

The sessions are very hands on and intensive, but done in a safe, encouraging, and positive setting.

The training content looks at:

  • How to answer questions
  • How to deliver key messages
  • How to appear on camera

We go through the ‘how’ (or theory) part in detail and then get delegates in front of the camera.

We will work with you to prepare your story for interview, and you will learn techniques so that you, and your message, come across as well as possible.

Lights, Camera, Action

Once we have delivered the theory of how to give a good interview on camera, and looked at some examples (good, bad, and ugly) we recreate the setting for a media appearance.

Feedback from previous workshops

 

The Luminous media training was brilliant, Martin was a great trainer and made everyone feel comfortable and the staff who took part feel that it has given them a lot more confidence to do media interviews.

Beth Mahoney

Marketing and Communications Manager, Gofal

Martin, from Luminous Media, has been incredibly supportive with our training for our Young Adult Carer Council. He tailored the media training specifically for our young people, who found him engaging and interesting. We would certainly use his services in the future.

Elizabeth Taylor

Education Officer, Carers Trust Wales

Parking
There are limited parking spaces available outside the venue in parking bays as well as roadside parking.

Refreshments
Tea and coffee will be available throughout the day. Lunch can be bought at various food outlets near the venue.

Workshop cost
The workshop cost is £179. Payment is required in full when booking to confirm your place.

Cancellation policy
If cancellation occurs before 1st July 75% refund will be given. However, if cancellation occurs after 1st July a 50% refund will be given.

Book workshop

10 + 2 =

Media Training for Charities

Media Training for Charities

Media Training for Charities

We were recently invited to run a media training day for senior staff at Gofal, the mental health and wellbeing charity.

Gofal provides a wide range of services to people with mental health problems, supporting their independence, recovery, health and wellbeing. They also lobby to improve mental health policy, practice and legislation, as well as campaigning to increase public understanding of mental health and wellbeing. You can find out more about their work here

Media training for TV and radio interviews

We run media training workshops for 8-10 people per day (maximum). The training is for TV & radio interviews, and includes filming two interviews with each delegate, with the interviews being played back and constructive feedback given.

The sessions are very hands on and intensive, but done in a safe, encouraging, and positive setting. The training content looks at answering questions, delivering key messages, and how to appear on camera (body language, posture etc.). We go through the ‘how’ (or theory) part in detail and then get delegates in front of the camera.

Lights, Camera, Action

Once we have delivered the theory of how to give a good interview on camera, and looked at some examples (good, bad, and ugly) we recreated the setting for a media appearance. All of the delegates had to prepare interview answers. We filmed each interview and gave feedback on how they did.

Feedback

Here’s what they said:

“The Luminous media training was brilliant, Martin was a great trainer and made everyone feel comfortable and the staff who took part feel that it has given them a lot more confidence to do media interviews.”

Beth Mahoney, Marketing and Communications Manager, Gofal

Our approach to training

Our media training combines theory and practice and is bespoke to each organisation that we work with.

Rather than pull materials down from the shelf we work with each organisation’s Comms team to tailor the content for the day. This includes preparing case studies and scenarios and sourcing comparable interview footage.

We will always meet with the Comms officer/training organiser in advance to plan the day.

Planning your workshop

If you would like to discuss how our training workshops can help enhance the communications strategy and maximise opportunities for your charity or organisation you can fill out this contact form, email us at hello@luminous.media or call us on 01633 746444

Want new articles before they get published?

Subscribe to our Awesome Newsletter.

Finding the Plot

Online video is in demand. Facebook has been increasingly pushing the use of video within users’ news feeds.

Specialists in charity marketing and PR

We help charities with their PR, branding, and marketing. We understand the third sector and can make a difference with branding, design, video, campaigns, and media training.

Writing: Pure and Simple

Lessons from a senior editor to a junior writer in how to write pure and simple – it’s not just about technical skills, it is also about attitude, focus, and humility.

Video and social media marketing trends

The use of video continues to grow, making it a key part of any marketing and PR strategy. Here are some important stats on video, and pointers on using it to grow your business.

Luminous Media makes the start-ups list

Luminous Media makes the start-ups list

Luminous Media makes the start-ups to watch in 2017 list

Wales Online and the Western Mail recently ran a feature on the 35 Welsh start-ups to watch in 2017. Much to our surprise Luminous Media came in at No. 21 on the list.

The line-up was composed of “companies pushing the boundaries of creativity and innovation” who pay “testimony to the extraordinary capacity for innovation that can be seen in towns, cities and countryside across our land.”

The start-up scene in Wales is vibrant, and it is a real honour for us to have our work recognised in this way. However, the stuff that makes our hearts swell with pride is when we get to work on projects like the one below…

New logo for an all Wales charity

In other news we are delighted to see the new logo and branding for Sight Cymru being rolled out. We began the branding project in January with the Investigation and Research phases. The brief from Sight Cymru was to produce a simple design suitable for those with vision impairment as well as the healthy sighted, and with a preference for using black and yellow to assist those with sight problems.

As well as the new logo we designed several new branding elements including new banners, email signatures, business cards, leaflets, letterheads, social media graphics, and a new design for the quarterly newsletter.

We settled on three designs, and there was a clear preference among the senior management, trustees, and staff for the heart shaped pupil connected to the rest of the eye. By meeting several times with Sight Cymru we could see that loving those with sight loss really lay at the heart of who they are and what they do.

Sight Cymru CEO Sharon Beckett commented that, “Sight loss inevitably makes visual work a challenge, but you rose to it. Thank you so much. The talent that you guys have is phenomenal.”

Sharon added, “The staff, volunteers, trustees, and most importantly the service users at Sight Cymru want to let you know how pleased we are with our new logo and branding. We had complete consensus on the new logo.”

You can read our case study for this project here

BizNetFlix

With our video service increasingly in demand we recently filmed BizNet, the longest running business networking group in Wales. As well as filming at a lunch event we interviewed the director, Kaye Harris-John, and several members about how BizNet has helped them to grow their businesses.

 

Want new articles before they get published?

Subscribe to our Awesome Newsletter.

Valentine’s Day Giveaway Winner

Valentine’s Day Giveaway Winner

Valentine’s Day Giveaway Winner

Last month saw our giveaway offer. To celebrate Valentine’s Day we made a special offer of a free promotional video for a charity based between Bristol and Cardiff.

We had specific criteria – the video had to be one that would promote an event in 2017.

At Luminous Media we love working with charities. As a business our mission is to do others good, and to help those seeking to make a positive difference in the lives of others.

We were delighted with the response that we received but could only select one charity this time.

For 2017 we have chosen Caring in Bristol to receive our free video offer

Caring in Bristol is a small, effective and local charity that looks after homeless and vulnerable people in Bristol. They strive to create a society where everyone has a home, has hope and is a part of their community.

Ben Richardson, Partnerships and Development Lead for the charity, said, “We are delighted to be working with Luminous Media, and grateful for this amazing opportunity. We look forward to getting a creative message out about how members of the public can get involved and make a real impact on the lives of homeless people in Bristol – watch this space!”

Volunteer Driven Projects

The charity’s volunteer-driven projects include Bristol Nightstop, which involves the recruitment of hosts for young and vulnerable people, Caring at Christmas, where their 800 volunteers help to provide shelter, food and clothing for people in need over the festive period, and the publication of the Survival Handbook, which contains a raft of useful information about Bristol’s homeless support services.

Night Shelter

As our 2017 winners Caring in Bristol will receive a half day of filming, editing, and animated/motion graphics to help them with the opening of their new night shelter.

Find out more about our range of services for charities.

Want new articles before they get published?

Subscribe to our Awesome Newsletter.