Business cards that win business

Do your business cards help you to win business? Do they help you to get sales?

You would think that, in a digital age, business cards would now be obsolete. Why is it that when most of our business is done online that they still matter?

Small as they are, business cards are not just there to pass on your contact details. They have three important functions to help you succeed in business.

If you ignore these three functions you will hinder your efforts to win business.

1. Reputation

That little card is integral to making an impression – it is bound up with your personal presence, and the impression that you are making when you meet someone.

After you have gone it stands as a reminder of your professional image.

Think about:

  • The design
  • The feel

There are lots of template designs available online. Avoid them. Make sure that your cards are consistent with your branding. If you are a start-up and cash flow is an issue then find the quickest route to funding good branded materials.

Think about the texture, paper, thickness, and print quality, and whether you are going to have them matt, gloss, velvet, or have spot UV lamination to enhance the feel of the cards. All of these processes will add costs to your printing, but they will also help to enhance your credibility.

2. Information

What should you put on a business card?

Other than the essential contact details that you want to use, and your job title, you should also have a statement or list about what you do. This can be a simple list of services.

3. Recollection

After you have gone, your card remains with the prospective customer or business connection.

If the card is of poor quality, will it help them to choose your services or products?

If you have given your card at a networking meeting, but it doesn’t have a list of what you do on it, will anyone be able to recommend you?

P.S. Don’t forget to think about registering and using your own domain name for your email address. There is nothing worse than @gmail, @hotmail, @yahoo etc. email address.

To discuss design options and get a quote on business cards email hello@luminous.media

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