Why we are becoming a social enterprise

Why we are becoming a social enterprise

Why we are becoming a social enterprise

“People want to be part of something bigger than themselves. A nameless, faceless corporation with no real purpose, no story, is not an inspiring place to be.”

Paul Smith, author of Lead With A Story

We’ve made the decision to turn Luminous Media into a social enterprise. The truth is we have been thinking and acting like one for some time. All we are doing now is formalising that process and expanding the scope of our social vision. We have also deliberately narrowed down our market to charities, social enterprises, ethical businesses, and those who work with that sector. Here’s why…

The back story to the ‘why’

Some things are woven indelibly into the very fabric of our lives. Try to remove them and we just unravel. If we don’t pursue our passion we just function. We all need to find the work that feels like coming home.

Here is a small insight into my own personal journey into finding the ‘why’ of Luminous Media, a social enterprise that works with charities, other social enterprises, and ethical businesses. A company that tells authentic stories that need to be heard, through video, design, digital, and media training.

Personal setbacks: unemployment

In 2011 I was out of work for the first time. I had no idea just how frustrating, painful, and debilitating, unemployment could be. Nor was I prepared for the set-backs, the job applications that never received an acknowledgement let alone a “no thank you”, and the disappointment of being interviewed but not getting the job.

Having worked in the voluntary sector for 14 years I simply longed to find my way back into a charity where my heart and soul would be poured into its work. Even the word longing seems too pale and tepid to describe of my deep yearnings and desires to work for a charity. I had interviews, but no offers.

Unemployment is horrendously depressing. Being unemployed and desperately wanting to work in your chosen field compounds that depression and intensifies it.

An alien in a foreign land: sales

In 2012 I took a job in sales. I had never worked in sales. For 14 years I worked with “customers” (service users) who were never asked to pay for the help or service they received. I was an alien in a foreign land; a land of KPIs, of targets, of profit margins. It wasn’t home, but it taught me a lot.

A “chance” meeting with a social enterprise

I eventually worked for the commercial arm of a leading Welsh newspaper in B2B sales. By chance, whilst working at one of our business awards, I found myself on the same table as the directors of a large social enterprise. They explained their ‘why’, the social impact of the community projects that their core business funded. It was then that I decided that I had to work with these people.

A few months later I sat down with their MD and said they should take me on as their PR officer to promote their work. She said yes.

The return of the native: promoting community projects

And the next day the directors of that company introduced me to their freelance designer and suggested that we start a business together. We met, talked, ate together, talked some more, dreamed, planned, and imagined. Eight weeks later Luminous Media was born. The budget was half a shoestring. But I had found a like-minded business partner and a shared vision for promoting social businesses. That was in April 2015.

There and back again: finding our tribe

Our journey as Luminous Media has had its fair share of highs and lows. Over the last twelve months we have been immensely privileged to work with some great Welsh charities: Age Cymru, Gofal, Carers Trust Wales, Sight Cymru, Dads Can, Purple Shoots, and Young Enterprise.

Our heart lies in working with charities, social enterprises, and ethical businesses. Like the sub-title of The Hobbit, it has been a journey of “There and Back Again”. For us, the next adventure is turning our social vision into reality.

Want new articles before they get published?

Subscribe to our Awesome Newsletter.

Media Training for Charities

We were recently invited to run a media training day for senior staff at Gofal, the mental health and wellbeing charity.

Media Training for Charities

Media Training for Charities

Media Training for Charities

We were recently invited to run a media training day for senior staff at Gofal, the mental health and wellbeing charity.

Gofal provides a wide range of services to people with mental health problems, supporting their independence, recovery, health and wellbeing. They also lobby to improve mental health policy, practice and legislation, as well as campaigning to increase public understanding of mental health and wellbeing. You can find out more about their work here

Media training for TV and radio interviews

We run media training workshops for 8-10 people per day (maximum). The training is for TV & radio interviews, and includes filming two interviews with each delegate, with the interviews being played back and constructive feedback given.

The sessions are very hands on and intensive, but done in a safe, encouraging, and positive setting. The training content looks at answering questions, delivering key messages, and how to appear on camera (body language, posture etc.). We go through the ‘how’ (or theory) part in detail and then get delegates in front of the camera.

Lights, Camera, Action

Once we have delivered the theory of how to give a good interview on camera, and looked at some examples (good, bad, and ugly) we recreated the setting for a media appearance. All of the delegates had to prepare interview answers. We filmed each interview and gave feedback on how they did.

Feedback

Here’s what they said:

“The Luminous media training was brilliant, Martin was a great trainer and made everyone feel comfortable and the staff who took part feel that it has given them a lot more confidence to do media interviews.”

Beth Mahoney, Marketing and Communications Manager, Gofal

Our approach to training

Our media training combines theory and practice and is bespoke to each organisation that we work with.

Rather than pull materials down from the shelf we work with each organisation’s Comms team to tailor the content for the day. This includes preparing case studies and scenarios and sourcing comparable interview footage.

We will always meet with the Comms officer/training organiser in advance to plan the day.

Planning your workshop

If you would like to discuss how our training workshops can help enhance the communications strategy and maximise opportunities for your charity or organisation you can fill out this contact form, email us at hello@luminous.media or call us on 01633 746444

Want new articles before they get published?

Subscribe to our Awesome Newsletter.

Finding the Plot

Online video is in demand. Facebook has been increasingly pushing the use of video within users’ news feeds.

Specialists in charity marketing and PR

We help charities with their PR, branding, and marketing. We understand the third sector and can make a difference with branding, design, video, campaigns, and media training.

Writing: Pure and Simple

Lessons from a senior editor to a junior writer in how to write pure and simple – it’s not just about technical skills, it is also about attitude, focus, and humility.

Luminous Media proud to sponsor Torfaen Means Business

Luminous Media proud to sponsor Torfaen Means Business

Luminous Media proud to sponsor Torfaen Means Business
We are pleased to announce that Luminous Media is the headline sponsor for Torfaen Means Business, the premier showcase for businesses run by the Best of Torfaen.

Torfaen Means Business will be held on Wednesday 1st March at the Congress Theatre, Cwmbran, and brings together the private and public sector to demonstrate the best that Torfaen has to offer. The event will be opened by Lynne Neagle, Assembly Member for Torfaen.

Luminous Media Director Martin Downes said:

“We are delighted to announce that we are the headline sponsors for this event. Torfaen is a great place to live and run a business and we are proud to be associated with this event. It will be a great day to network and see what’s on offer locally. As a company we do a lot of work helping other businesses to promote what they do better online and through video and will be looking forward to talking about that on the day.”

We are a design, video, digital, copywriting, and PR company working with clients across several sectors. We recently produced a motion graphic video for a new Marilyn Monroe Perfume licensed by Fox (you can read the story of that at Wales Online). We have also worked with several charities, including Age Cymru, Sight Cymru, Dads Can, and Carers Trust Wales..

Torfaen Means Business features a wide range of businesses and organisation from all sectors – leisure, lifestyle, sports, education, and business services. Many of Torfaen’s most recommended businesses will be there, with several ranked among the best of their sector in a recent national awards.

There will be everything on display from florists and entertainers, to massage therapists and gourmet coffee sellers, plus business services – from web designers, printers, and marketers, to IT suppliers, copywriters, and bookkeepers. Refreshments will also be available at the venue on the day.

Torfaen Means Business runs from 10am-2pm on Wednesday 1st March at the Congress Theatre in Cwmbran Shopping Centre.

Want new articles before they get published?

Subscribe to our Awesome Newsletter.

Finding the Plot

Online video is in demand. Facebook has been increasingly pushing the use of video within users’ news feeds.